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Insights (blog)


2025 Decision Profiles: Decision Styles Across Wizer Users
If you care about better decisions , it helps to know who is actually making them. Across 2025, we captured enough Wizer Decision Profiles to see some interesting patterns in decision-making styles by gender and profession. This dataset is a mix of people using Wizer – individuals taking the profile themselves, plus people completing profiles as part of organisational work. It is not representative of the wider population . It reflects the kinds of people and teams who are
6 min read


A Decision Scientist in the Room: How Wizer’s Decision Profiles, Panel Strength and Recommendations Work Together
Most organisations treat decision-making like a meeting, not a system. You book a room, invite the usual suspects, argue a bit, and hope the mix of people and perspectives is “good enough”. Wizer flips that. By combining Decision Profiles , Panel Strength , and a Recommendation Engine , you get something very close to a decision scientist sitting beside you for every important call — quietly asking: “Is this the right mix of people for this decision?” Below is how the three
5 min read


Why Difficult People Are Difficult (And How to Be Smarter About Working With Them)
You know exactly who I'm talking about. The person with zero self-awareness who makes every conversation about them. The one who needs to control everything but contributes nothing. The colleague who shoots down every idea before you've finished explaining it. The stakeholder who demands endless detail then still won't commit. You've tried everything. More patience. Better preparation. Clearer communication. Different approaches. Nothing changes. Here's the uncomfortable trut
10 min read


Conflict Entrepreneurs: Why Outrage Economics Are Killing Your Decisions
Outrage makes money online. It costs money in the boardroom. Some of the world's largest companies make their money by keeping us separate. Meta. X/Twitter. TikTok. Their combined market value exceeds a trillion dollars, and their business model runs on a simple equation: conflict drives engagement, engagement drives ads, ads drive revenue. Conflict Entrepreneurship - how online outrage converts to revenue. Turning Us vs. Them into $. The social impact is staggering. We're mo
5 min read


Biology of Deciding Together: Why Humans Decide Better in Groups
Humans didn’t evolve to decide in isolation. The biology of deciding together shows our brains expect other people in the loop. With this said many organisations still run decisions like solo sports—find the smartest person, give them the data, then ask them to call it. Biology tells a different story. Human cognition, stress systems, and communication circuits assume other people are in the loop. We are built to coordinate, compare perspectives, check one another’s blind sp
9 min read


Data-Driven Communications for Gender Equality: Create Messages That Get Heard
We keep circling the same debate while the numbers barely move. According to the World Economic Forum’s latest Global Gender Gap analysis, the world is 130 years away from parity if we continue at the current pace. Meanwhile in Australia, the average total-remuneration pay gap in the private sector is 21.8% , which works out to women taking home ~ A$26,000 less per year . The fix isn’t shouting louder. It’s designing how we communicate change so more people can say “yes”
5 min read
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