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Insights (blog)
Inside Which Two Heads Are Better Than One? — What Dr Bourke Taught Us About Better Decision and Communication
When a decision goes wrong, the blame usually lands on the person in charge — yet the real story often lies in who they invited into the...
3 min read
Why Messages Miss — And How Decision-Making Science Can Fix Them
Good ideas fail every day — not because they’re wrong, but because they’re heard through the wrong lens. You can have the right facts,...
4 min read
Decision Profile Mapping: Turning Insights Into Better Decisions
Every organisation talks about better decision-making, but few can explain how their decisions actually get made. Who’s in the room?...
2 min read
Decision Intelligence in Action: Three Ways Organisations Are Transforming Outcomes
Research shows that organisations can cut decision errors by 30% and lift innovation outcomes by 20% when they structure...
7 min read
Why Most Outreach Fails and What to Do About It
Most outreach fails not because email is dead, but because it ignores how people actually make decisions. Churning out more versions, more sequences, and more “personalised” lines isn’t the answer. The real shift is decision-aware outreach — tailoring messages to how different minds choose. From donor engagement to customer discovery, it’s not about sending more emails. It’s about sending the right ones.
3 min read
The Power of Decision Profiles vs. Personality Tests
Why leadership teams need to move beyond static assessments For decades, organisations have relied on personality tests to understand...
2 min read
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