Insights (blog)

Most decisions don't fail because the team lacked effort. They fail because the decision room was poorly designed. Same backgrounds. Same work history. Same mental models. By the time the question is asked, the outcome is already baked in. A "wise panel" is simply a decision group built for coverage — diversity that disrupts conformity, experience that reflects reality, and cognitive diversity that stops everyone optimising for the same two things. What a "Wise Panel" Actuall

How understanding decision profiles helps you walk into every conversation better prepared Most client managers prepare for important meetings the same way: review the account history, check the latest emails, maybe rehearse your key points. But great client managers add one more step: they think about the person's decision profile . A decision profile is simply how someone naturally approaches decisions - what they pay attention to, what worries them, what makes them say yes

You told us you needed faster access to Decision Profiles . You told us you were already on LinkedIn when you needed them most. Today, we're launching Wize Snaps for LinkedIn  as a Chrome extension—so you can instantly understand how prospects, candidates, and stakeholders make decisions, right where you're already working. The Problem: Decision Intelligence Tools That Live Somewhere Else Since launching Wize Snaps , we've heard the same feedback again and again: "I love und

If you care about better decisions , it helps to know who  is actually making them. Across 2025, we captured enough Wizer Decision Profiles  to see some interesting patterns in decision-making styles by gender and profession. This dataset is a mix of people using Wizer  – individuals taking the profile themselves, plus people completing profiles as part of organisational work. It is not representative of the wider population . It reflects the kinds of people and teams who are

Most organisations treat decision-making like a meeting, not a system. You book a room, invite the usual suspects, argue a bit, and hope the mix of people and perspectives is “good enough”. Wizer flips that. By combining Decision Profiles , Panel Strength , and a Recommendation Engine , you get something very close to a decision scientist sitting beside you for every important call — quietly asking: “Is this the right mix of people for this  decision?” Below is how the three

You know exactly who I'm talking about. The person with zero self-awareness who makes every conversation about them. The one who needs to control everything but contributes nothing. The colleague who shoots down every idea before you've finished explaining it. The stakeholder who demands endless detail then still won't commit. You've tried everything. More patience. Better preparation. Clearer communication. Different approaches. Nothing changes. Here's the uncomfortable trut