Insights (blog)

Research shows that organisations can cut decision errors by 30% and lift innovation outcomes by 20% when they structure...

Most outreach fails not because email is dead, but because it ignores how people actually make decisions. Churning out more versions, more sequences, and more “personalised” lines isn’t the answer. The real shift is decision-aware outreach — tailoring messages to how different minds choose. From donor engagement to customer discovery, it’s not about sending more emails. It’s about sending the right ones.

Why leadership teams need to move beyond static assessments For decades, organisations have relied on personality tests to understand their people. They promised insight, self-awareness, and better teamwork. But in practice, the results often end up in a PDF that gets filed away and rarely influences real decisions. Leadership today requires more than descriptions. It requires tools that actively improve how teams decide . That’s where Wizer’s Decision Power Profiles  mark a

When You Create Something New, Two Things Happen Some people get it immediately. They see the problem you're solving and understand why...

The pushback was immediate and passionate. When we announced at Wizer that we'd be keeping critical decisions in human hands rather than...

The Ask Isn’t Always the Problem You can have the right message, the right data, and the right timing—and still get silence. A polite...