Insights (blog)

Most bad decisions aren’t stupidity. They’re blind spots. The meeting ends. Everyone feels aligned. The decision looks “obvious.”Then reality shows up and humiliates the plan. Blind spots are why smart teams don’t see what’s coming — not because they don’t care, but because the process wasn’t designed to catch what the room couldn’t see. This piece breaks down the biggest blind spots (including Juliet Bourke’s three), how cognitive drift quietly manufactures them over time,

Some years give you breakthroughs. 2025 gave us faceplants. Before we start: we're steering clear of politics and geopolitics here. Not because there weren't plenty of "interesting choices" — but because we're keeping this useful, not comment-war bait. This is the hall of fame for brand, PR, and marketing moments where you read the headline and think: "Was nobody in that room allowed to speak up? OR Who on earth was in the room?" At Wizer, our thesis is simple: better decisio

Most decisions don't fail because the team lacked effort. They fail because the decision room was poorly designed. Same backgrounds. Same work history. Same mental models. By the time the question is asked, the outcome is already baked in. A "wise panel" is simply a decision group built for coverage — diversity that disrupts conformity, experience that reflects reality, and cognitive diversity that stops everyone optimising for the same two things. What a "Wise Panel" Actuall

How understanding decision profiles helps you walk into every conversation better prepared Most client managers prepare for important meetings the same way: review the account history, check the latest emails, maybe rehearse your key points. But great client managers add one more step: they think about the person's decision profile . A decision profile is simply how someone naturally approaches decisions - what they pay attention to, what worries them, what makes them say yes

You told us you needed faster access to Decision Profiles . You told us you were already on LinkedIn when you needed them most. Today, we're launching Wize Snaps for LinkedIn as a Chrome extension—so you can instantly understand how prospects, candidates, and stakeholders make decisions, right where you're already working. The Problem: Decision Intelligence Tools That Live Somewhere Else Since launching Wize Snaps , we've heard the same feedback again and again: "I love und

If you care about better decisions , it helps to know who is actually making them. Across 2025, we captured enough Wizer Decision Profiles to see some interesting patterns in decision-making styles by gender and profession. This dataset is a mix of people using Wizer – individuals taking the profile themselves, plus people completing profiles as part of organisational work. It is not representative of the wider population . It reflects the kinds of people and teams who are