Learn the Science Behind Better Decisions
At Wizer, we translate decades of research in behavioral science, cognitive diversity, and decision-making into practical tools that help organizations communicate, collaborate, and decide better.
What you’ll find:
The Science of Yes: 7 Decision Profiles That Lift Donor Response
The Nonprofit Show — American Nonprofit Academy
Read More about the Episode here
Nonprofits send more messages than ever, yet many still miss the moment that matters: the decision. In this episode, Wizer’s Kylee Ingram explains how seven decision profiles—Achiever, Analyzer, Collaborator, Visionary, Explorer, Guardian, Deliverer—can transform fundraising emails, stewardship notes, and board communications with evidence-based messaging that matches how people actually decide
In this episode of EmpowerTech, Kylee Ingram, Co-Founder & CEO of Wizer, joins Iyari Cevallos to explore how bias, cognitive drift, and diversity of thinking shape the decisions organisations make — and how technology can help leaders design stronger, fairer, and more inclusive panels.
In this conversation:
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Why cognitive diversity improves decision quality
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How unconscious bias and “cognitive drift” distort leadership thinking
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The role of data and design in building better decision systems
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Lessons from building a purpose-led tech platform
Recommended Reading
Looking for a deeper dive into the science of smarter decisions?
Dr Juliet Bourke’s Which Two Heads Are Better Than One? is a landmark book showing how cognitive diversity reduces errors by 30% and lifts innovation by 20%.
Once sold by the AICD for $50, it’s now exclusively available through Wizer for just $24.99 + postage.
Adaptive Excellence
By Melanie Marshall
A practical, evidence-based guide to building high-performing teams through better decision-making, systems thinking and wise-crowd principles. Adaptive Excellence explores how leaders can reduce bias, improve execution and create sustainable performance at scale.
Chapter 5 is about Decisions — a sharp breakdown of why decisions get distorted (bias, silos, positional power) and how a “wise crowd” improves decision quality. It’s a useful lens on where Wizer fits: curating the right mix of voices and turning insight into action.
