Insights (blog)

Outrage makes money online. It costs money in the boardroom. Some of the world's largest companies make their money by keeping us separate. Meta. X/Twitter. TikTok. Their combined market value exceeds a trillion dollars, and their business model runs on a simple equation: conflict drives engagement, engagement drives ads, ads drive revenue. Conflict Entrepreneurship - how online outrage converts to revenue. Turning Us vs. Them into $. The social impact is staggering. We're mo

Humans didn’t evolve to decide in isolation. The biology of deciding together  shows our brains expect other people in the loop. With this said many organisations still run decisions like solo sports—find the smartest person, give them the data, then ask them to call it. Biology tells a different story. Human cognition, stress systems, and communication circuits assume other people are in the loop. We are built to coordinate, compare perspectives, check one another’s blind sp

We keep circling the same debate while the numbers barely move. According to the World Economic Forum’s latest Global Gender Gap analysis, the world is 130 years  away from parity if we continue at the current pace. Meanwhile in Australia, the average total-remuneration pay gap  in the private sector is 21.8% , which works out to women taking home ~ A$26,000 less per year . The fix isn’t shouting louder. It’s designing how we communicate change  so more people can say “yes”

When a decision goes wrong, the blame usually lands on the person in charge — yet the real story often lies in who they invited into the...

Good ideas fail every day — not because they’re wrong, but because they’re heard through the wrong lens. You can have the right facts,...

Every organisation talks about better decision-making, but few can explain how  their decisions actually get made. Who’s in the room?...