Insights (blog)

Wise Crowds make it possible to instantly engage a small or large group of people in helping one another.

Intelligence is collective too. Because we focus so much on intelligence as a personal quality, we miss the social aspect.

A wise crowd can be as few as 6 or 7 people, a clue we have built upon with Wizer.

Wise Crows do not face the same limitations of polls and surveys.

Choose a wise crowd if you want answers that are informed, balanced – and more likely to be right than a committee’s. 

Choose a wise crowd if you want answers that are informed, balanced – and more likely to be right than a committee’s. 

People will accept the outcomes without complaint if they know they’ve had a fair chance – even if the chance was small.

Wisdom emerges bit by bit. It aggregates.

Wise Crowds make it possible to instantly engage a small or large group of people in helping one another

What's the secret to harnessing this wisdom, and how does it differ from traditional methods like committees, surveys, and polls?

The wisdom of crowds, while robust, is susceptible to the subtle forces of social influence.

Crowd wisdom, or the concept that large groups can often provide more accurate and diverse solutions than individuals, is not just a theory.

Decision-making wisdom from 30 of the world’s most influential thinkers - strategies for enhancing our ability to choose wisely.

Can groups make decisions that are surprisingly intelligent and often superior to what the smartest individuals in those groups can achieve?

Prof Ronald S. Burt's research at the University of Chicago emphasizes the importance of diverse social networks for competitive advantage.

Dive into our latest "Decision Insights" article, where we've gathered perspectives from a diverse range of experts.

How far into your decision making do you want AI to come?

We're pioneering an integrated approach that combines the dynamic power of crowdsourcing with the agility and precision of micro-consulting.