Start Here - About Wizer
Understand what Wizer is, what problem we solve, and how we help organizations make smarter decisions.
All of our solutions are founded in our Decision Profiles.
What is Wizer?
A decision intelligence platform that helps organizations make better, faster decisions by showing how people actually decide, surfacing hidden talent, and building balanced panels.
Let's start with Wizer's Why and What and then dive into where we start with Sales.
Why Wizer Exists
-
Most organizations don’t know how their people really make decisions
-
Personality tests → static labels, sit on a shelf
-
Heavy frameworks → slow, impractical
-
Consultants → process looks good, but little lasting change
Where to Start
-
All of Wizer’s experiences are built around Decision Profiles — the foundation for mapping how people really make decisions.
👉 90%+ of our clients start with Decision Profile Mapping, then expand into optimizing internal teams or engaging external stakeholders.
The Four Main Use Cases
1. Decision Profile Mapping (the door opener)
-
Map how your people actually decide
-
Surface hidden talent, blind spots, and group strengths
2. Team Optimization -
Build on the map → use the platform to assemble balanced panels
-
Ensure the right mix of voices for boards, leadership, and projects
3. Stakeholder Engagement -
Move beyond spreadsheets → engage members, communities, or external groups
-
Build transparency and trust with data-driven, balanced participation
4. Wize Snaps (standalone) -
Apply Decision Profiles to communication
-
Instantly adapt your messaging to how someone decides
👉 Click here to explore this separate sales path
Since over 90% of our clients start with Decision Profile Mapping let's start there and then we will dive into - Team Optimization and Stakeholder Engagement.
Sales Narrative Flow
-
Start: Wizer is a decision intelligence platform built on Decision Profiles.
-
Door Opener (terrific for pilots): 90% of clients start with Decision Profile Mapping.
-
Expand: From mapping → to team optimization OR to stakeholder engagement.
-
Optional Side Path: Wize Snaps as a standalone comms tool.
Decision Profile Mapping
PART A
This is where 90% of our clients start”It is the perfect pilot that then lends itself to an upsell for Team Optimisation.
The messaging:
1. Short Intro Line
“Decision Profile Mapping is the fastest way to see how your people really make decisions. Over 90% of our clients start here.”
-
-
Map how your people really decide
-
Spot hidden talent and blind spots
-
Build the foundation for better decisions
-
2. Why It Matters
-
Unearth hidden talent — 40–60% of strong contributors are overlooked
-
Spot blind spots before they shape outcomes
-
Engage people by showing them their decision strengths
3. Outcomes (research-backed)
-
30% reduction in decision errors with diverse styles
-
20% increase in innovation from cognitively balanced teams
-
Lower team friction when composition is data-driven, not political
4. Use Cases Grid
-
Company Assessment: full scan of decision dynamics; instant picture of strengths & gaps
-
Board Reviews: balance oversight; reduce groupthink & bias
-
Leadership Teams: identify blind spots; surface untapped contributors
-
Projects & Initiatives: assemble balanced panels; prevent skewed input
-
M&A / Change: predict alignment challenges; design stronger integration
-
Stakeholders: ensure engagement is balanced; build transparency & trust
Continuing Your Buyer Journey
Upselling from Decision Profile Mapping
Wizer helps organizations make better decisions — but we also have an offering for people looking at stakeholder Engagement. For that journey click on the link below.
Both these services are helping with different problems and outcomes for clients. We also have different pricing charts for each product.
Offer 1: Insourcing & Team Optimization
Who It’s For: Mid-market and enterprise organizations with internal teams
What It Does: Maps team strengths, identifies gaps, and helps insource work that’s often outsourced unnecessarily
Messaging Cues:
-
“Do you know who’s really driving decisions in your organization?”
-
“Where are you outsourcing things your team could handle internally?”
➡️ Continue scrolling below to explore this stream
Offer 2: Stakeholder Engagement
Who It’s For: Associations, government, and organizations working with internal and external communities or member groups
What It Does: Organizes external voices, replaces spreadsheets with live tools, and provides structured engagement
Messaging Cues:
-
“Are you still using spreadsheets to manage stakeholder engagement?”
-
“How do you know you’re hearing from the right people?”
PART B
Your Take Aways (Hopefully)
Wizer Is
Wizer is a single, integrated Decision Intelligence Platform. All of our technology rotates around our Decision Profiles.
It helps teams and organizations:
-
Make faster, smarter, more inclusive decisions
-
Understand the strengths, gaps, and blind spots in how they make decisions
-
Engage the right mix of people — with the right experience, perspectives, and thinking styles — for every decision
It’s not a survey tool. It’s not a collaboration app.
It’s a smarter way to run decisions.
The Science behind Wizer combines Cognitive Diversity research, Wise crowd principles and Personality
Our Resources Page
Our resources page is a great place to explore it has walk through guides, profile guides, case studies and blogs that relate to Wizer.
Here is a briefing document that talks about the difference between Wizer Decision Profiles and traditional personality Profiles
One great thing you can watch is the interview with Juliet Bourke - we use her research to inform a lot of our logic within the technology.