Discovering the Power of Decision Profiles: The Science Behind Wizer’s Approach

How often do you stop to think about how you make decisions? It’s something we do every day, yet understanding the intricacies of our decision-making process can feel elusive. That’s where Wizer’s Decision Profiles come in—a tool designed not just to tell you about your decisions but to help you truly understand them and, in turn, make them better.

The Foundation: Science Meets Practicality

Wizer’s Decision Profiles aren’t just another assessment tool. They’re built on a foundation of rigorous research, blending insights from psychology and decision theory to create something dynamic, insightful, and specific to decision-making. One of the key influences behind our profiles is the concept of Wise Crowds, a principle that reveals how diverse, independent groups consistently outperform individuals when it comes to making decisions.

Research by Dr. David Court and the work of James Surowiecki form the backbone of this idea. What’s fascinating is how just a small group of people, chosen for their diversity and expertise, can make decisions that are sharper, more balanced, and ultimately more successful. Wizer’s platform harnesses this principle, helping organizations form panels that are more than just a collection of opinions—they’re a collective brain trust designed to get decisions right.

Cognitive Diversity and Unearthing Talent

The value of diverse thinking isn’t just a buzzword—it’s a key to unlocking better decisions. Dr. Juliet Bourke’s work on cognitive diversity shows that when teams bring together different perspectives, experiences, and approaches, they enhance their ability to solve complex problems. But Wizer goes a step further by not only fostering diverse thinking but also by unearthing hidden talent within your organization.

Our Decision Profiles identify eight distinct decision-making archetypes: The Innovator, The Strategist, The Collaborator, The Analyzer, The Specialist, The Risk-Taker, The Pragmatist, and The Visionary. These archetypes offer unique lenses on how decisions are made, shaped by a blend of characteristics that transcend traditional personality tests. By understanding your own profile, you can see how best to contribute to—and benefit from—collaborative decision-making.

Importantly, Wizer’s approach helps leadership teams recognize and tap into the full range of talent within their organizations. This isn’t just about matching people to roles; it’s about uncovering the strengths that might otherwise go unnoticed, ensuring that every team member has the opportunity to shine and contribute to decisions in meaningful ways.

Moving Beyond Static Tests: A Dynamic Approach

What makes Wizer’s Decision Profiles different? It’s all about dynamism. Traditional personality tests offer a static snapshot, but life—and decision-making—is anything but static. Our profiles are designed to evolve with you, capturing how your decision-making style shifts in response to different situations and challenges.

Rather than relying solely on broad trait categorizations, Wizer integrates real-world scenarios to provide actionable insights. This approach goes beyond simply labeling individuals; it helps them navigate decisions more effectively, whether they’re leading a team, launching a new initiative, or planning their next big move.

Empowering Individuals and Organizations

The beauty of Wizer’s Decision Profiles lies in their dual impact. For individuals, they offer a path to deeper self-awareness and a clearer understanding of how to leverage strengths and address areas for growth. For organizations, these profiles provide a window into the collective decision-making capabilities of their teams. This insight is invaluable for building stronger, more effective teams and for recognizing when it’s time to bring in additional expertise.

By aggregating profiles across a company, Wizer helps leaders see the bigger picture—where their teams excel and where they might need a different perspective. More importantly, it reveals the hidden potential within the organization, allowing leadership to engage with and develop talent that might otherwise remain untapped.

Let's Unlock Better Decisions

Making decisions isn’t just a task—it’s an art, one that can be honed with the right tools and insights. Wizer’s Decision Profiles offer a scientifically grounded, practically applicable way to enhance how decisions are made, both individually and collectively. By embracing cognitive diversity, unearthing hidden talents, and leveraging the principles of wise crowds, we can move beyond gut feelings and guesswork into a space where decisions are informed, thoughtful, and impactful.

Whether you’re looking to understand yourself better or to help your team thrive, Wizer’s Decision Profiles are your key to unlocking smarter, more effective decision-making.