The Market Fit & Message
Who We Help and How to Talk About Wizer
Market Fit & Messages
This section helps you understand:
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Who is Wizer for (in the stakeholder space)?
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What problems do we solve?
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Why partnerships are crucial to our growth. Stakeholder Engagement is where we can offer some key partners a new revenue stream.
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How to talk about Wizer - clearly, simply, and confidently
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How to start the conversation and why listening is key
Here is a video overview
Here is the Deck
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Go to the link on googledrive or flick through below. The deck is live so will update with the most recent changes.
The First Meeting is All About Listening
While everything above outlines the kinds of problems Wizer solves — these are not assumptions. These are the patterns we’ve heard from real clients.
The most important thing you can do in the first meeting is listen.
Don’t go in thinking you need to show the platform or run a demo. Treat it as a fact-finding mission.
Your goal is to understand:
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What decision challenges they face
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Where their friction is — speed, inclusion, trust, clarity
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Whether they see this as about stakeholder engagement for internal and/or external stakeholders
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Look for the ability for great partnership opportunity eg Tranby can build a business in the indigenous stakeholder space using Wizer. Can our clients be turned into long term partners and use Wizer to build their busienss?
Then — and only then — can you shape the right story, choose the right materials, and show how Wizer fits as a solution to their specific problem.
Listening is the most powerful sales tool you have.
You can find your First Call Discovery questions in this document.
Watch this video about the Decision Profiles
Decision Profiles bring value to our client in the first 10 minutes.
Over 90% of our clients start with Decision Profile Mapping.
With Stakeholder Engagement these profiles are a way to increase participation.
Let's look at this slide about a partnership with Tranby. It explains clearly what both parties are putting in and getting out of it. Tranby would be able to create their own revenue stream by using Wizer to engage communities across the country.