When You Create Something New, Two Things Happen

Some people get it immediately. They see the problem you're solving and understand why it matters.

Others inevitably say: "This already exists."

Yes, rewriting tools exist. AI writing assistants are everywhere. Communication optimization is a crowded space.

But the difference in Wizer Snaps isn't small—not in its intention, nor in the science behind it.

Here's why.

Every AI Writing Tool Makes the Same Fatal Assumption

They assume you want to write better. But what if you need to write differently?

Current AI writing tools like Writetone, HyperWrite, and others focus on adjusting tone, clarity, and style. Google's Duet AI in Gmail helps craft emails from prompts and generates responses tailored to conversations. ChatGPT rewrites content to sound more professional, casual, or persuasive.

But here's what none of them can tell you: Whether the person you're writing to will actually make the decision you want them to make.

The Tools Everyone Uses vs. What Actually Matters

The Result? Beautifully written emails that fail to drive action.

The Hard Truth: Writing Style ≠ Decision Influence

You can have perfect grammar, professional tone, and clear messaging—and still get ignored, rejected, or delayed.

Why? Because you're optimizing for the wrong thing.

The Real Problem

• 58% of business emails never get a response (Boomerang, 2023)

• 71% of sales emails are deleted without being read (Zippia, 2024)

• Average email open rate across industries is just 36% (Mailchimp, 2024)

Perfect writing isn't the problem. Decision mismatch is.

What Wizer Snaps Reveals That No Other Tool Can

Based on mass testing of our Decision Power Profiles, we've identified 7 distinct decision-making archetypes:

• Analyzers need data and evidence

• Collaborators want team input and consensus

• Guardians focus on risk and long-term stability

• Explorers seek new possibilities and options

• Deliverers value process and expertise

• Achievers prioritize outcomes and results

• Visionaries think big-picture and future-focused

The breakthrough insight: Each archetype ignores communications that don't match their decision-making process—regardless of how well-written they are.

The Communication Intelligence Revolution

What Traditional AI Tools Do:

Grammarly: "Get access to tone adjustments, strategic suggestions, full-sentence rewrites" → Same decision-making approach, different tone

HyperWrite: "Finish, expand, shorten, or change the tone of your sentences" → Same content, different style

Jasper AI: "Write copy that converts" → Generic conversion tactics

What Wizer Snaps Does:

"This person is a Guardian archetype" → Completely different approach focusing on risk mitigation and stability

Example Email Transformation:

Original (Generic): "I'd like to schedule a meeting to discuss our new software solution that will increase your team's productivity."

Traditional AI Rewrite: "I hope this email finds you well. I would be delighted to arrange a convenient time to discuss our innovative software solution, which has been proven to significantly enhance team productivity and streamline workflows."

Wizer Snaps Rewrite (Guardian Archetype): "Our software has a 99.7% uptime record and includes enterprise-grade security features. I'd like to show you our risk assessment data and explain our gradual implementation process that protects your current workflows while improving long-term stability."

The difference? The traditional rewrite improves what you had but the Wize Snap gets the meeting.

The Missing Layer in Every AI Stack

Current AI writing tools operate on surface-level optimization:

• Grammar ✓

• Tone ✓

• Clarity ✓

• Style ✓
  

Wizer Snaps operates on decision-level intelligence:

• Decision-making psychology ✓

• Cognitive triggers ✓

• Communication preferences ✓

• Action drivers ✓
  

Why This Matters Right Now

In a world flooded with AI-generated content, everyone's writing is getting better. The competitive advantage isn't in having perfect prose—it's in understanding how your audience actually makes decisions.

The new competitive edge: Communication that drives decisions, not just attention.

The Bottom Line

If your email isn't about getting someone to make a decision, use any AI writing tool. They're all excellent at making content sound better.

But if you need someone to say yes, buy something, approve a proposal, or take action—you need decision intelligence, not just better writing.

That's what separates Wizer Snaps from every other AI communication tool in the market. Let us prove what we are talking about in less than 60 secconds https://www.wizer.business/commsmatching